Giuseppe Maccario

52.3686° N · 4.8936° E status: building GoPractice

I build software to solve real problems.

I’m an independent software developer and product builder based in Amsterdam. I combine years of software development experience with a first-principles approach to designing, building and improving digital products.

Today I’m building GoPractice through Digital Mastiff, while I keep exploring software architecture, product development and what it takes to turn an idea into a sustainable business.

Now building

GoPractice

Booking and membership software for independent studios and gyms: dance, fitness, yoga and Pilates studios, boxing gyms and martial arts schools.

It takes on the administrative work around class bookings, memberships and payments, so that running a studio is less about the paperwork.

I’m the founder. I build the product, and I’m learning to sell it too: talking to studio owners, marketing it and handling objections.

  • Role Founder, developer, sales
  • Business Digital Mastiff

Independent work

Digital Mastiff

My independent software business in the Netherlands, and the company behind GoPractice.

It follows the idea behind everything I build: start from fundamentals, and build software thoughtfully, putting safety, reliability and useful outcomes first.

Alongside it, I keep a few projects of my own running:

  • Lettera al mio io futuro: a Laravel platform, online since 2020, that emails you the letter you wrote to yourself on the date you chose. Almost 13,000 letters so far.
  • Praetor: an open-source Claude Code plugin for Symfony projects built around DDD, hexagonal architecture and CQRS.
  • WordPress plugins: Lead Magnet Locker and Smart GEO GMap, both free, each with more than 10 active installations on wordpress.org: not many yet, but every one is a real site.

Writing

Selected articles

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